A Product Manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.

Broadly speaking, a good product manager will spend his or her time on a handful of tasks. 

  • Understanding and representing user needs.
  • Monitoring the market and developing competitive analyses.

  • Defining a vision for a product.

  • Aligning stakeholders around the vision for the product. 

  • Prioritizing product features and capabilities.

  • Creating a shared brain across larger teams to empower independent decision making.